Brand · 2025–26

greenVolt. Brand identity and campaign for a clean-energy company: Powering Africa’s Future, Today.

Type
Self-initiated, no client
Deliverables
Logo, guidelines, billboard, social
Year
2025–26
A greenVolt billboard beside a hedge: a man holding a solar panel and the line GreenVolt: Powering Africa’s Future, Today.
01

The identity at work

The mark carries from a lobby wall to a roadside billboard: “Affordable Solar. Reliable Power. GreenVolt.”

The work

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A greenVolt billboard: GreenVolt: Powering Africa’s Future, Today.
01 / 08A greenVolt billboard: GreenVolt: Powering Africa’s Future, Today.
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Melvin Z. Freeman is a product, web and brand designer working between Accra and Monrovia — pixels on one side, code on the other.