The ask
Give a grassroots NGO a front door that donors, partners and volunteers can trust. SHIFSD was started in 2000 by Liberian refugees in Ghana. It now runs education, agriculture and livelihood work across Liberia.
SHIFSD Liberia. Born in a refugee camp. Given a home online and a face to match.
- Client
- SHIFSD Liberia, Inc.
- Role
- Brand strategy, identity, guidelines; website designed and built end to end
- Delivered
- 95 logo files, 51 pages of guidelines, the website
- Timeline
- Dec 2025 – Aug 2026
- Built with
- Next.js
- Full project
- Behance(opens in a new tab)
The website
One site for three pillars, three institutions and every kind of supporter. I designed and built it myself from scratch: design, front end and back end. Every page leads somewhere useful: partner, volunteer, give, or read the strategic plan.
From website to brand
Building the site showed that the brand needed work too. The old logo was a photo of a palm tree inside a ring of text, hard to use small or on screen, so I proposed a full rebrand.
The mark
I pitched new symbols. They chose the palm, and I made it stronger: seven real palm leaves, “fresh and flourishing”, with the name around the ring.
The system
A guide that lets SHIFSD use the brand without me. 51 pages on the logo suite, colour, type, tone of voice, photography, co-branding and applications, and 95 logo files. The website uses the same colours and type.
The work
Use the arrows, swipe, or pick a thumbnail.
01 / 11SHIFSD Liberia brand cover.
Want every piece?See the full project on Behance(opens in a new tab)